Now, normally when a smug, disingenuous politician, like say, Rep. Pete Hoekstra of Michigan, releases a totally offensive, cartoonishly racist ad featuring an Asian lady riding a bicycle through Asian rice paddies and taunting Michiganers about how lazy and unemployed they are through stereotypical broken English, their popularity increases exponentially, usually as a misguided populist (i.e. Teabagger) backlash to the lamestream media shouting "racist" and "completely offensive."
This is how politics tend to work in America, or at least ever since that half-black secret Muslim terrorist Socialist won (stole?) the White House and racism vanished completely by hiding beneath colonial wigs, Jesus Saves t-shirts, and obese white men and women wearing tea bags on their heads and shrieking about taking their country back from some mysterious dark force with a charming smile, sensible ideas and weird, Muslim-y sounding name.
But then something strange and wonderful happened. Instead of propelling Pete Hoekstra to the top and all but securing a Republican victory, his terrible ad backfired, causing his poll numbers to plummet and reminding everyone why, for whatever reason— karma? — a dumb, lying, racist ad fails to win the hearts and minds of anyone.
What’s interesting is that Stabenow’s approval numbers have barely budged at all over the last 6 months. Over the summer we found her at 46/40, and now she’s at 47/41. But Hoekstra’s numbers have taken a turn for the worst. In July his favorability was narrowly positive at 31/30. Now he’s dropped a net 11 points to a -10 spread at 28/38. There hasn’t been a big shift in his numbers with Democrats or Republicans but with independents his numbers have flipped from +10 (33/23) to -10 (29/39).Perhaps some good advice for Pete "SpendItNot" Hoekstra is the next time you pretty much have the Republican nomination wrapped up and think to run a buffoonish race-baiting ad during the Super Bowl, ask yourself am I trying to alienate everyone who doesn't wear white robes and cone-shaped hoods over their heads? If the answer is no, then it's probably best to ShowItNot.
Hoekstra appears to have been damaged by his controversial Super Bowl ad. 54% of voters in the state were familiar with it, and within that group 45% said it made them less likely to vote for him compared to only 16% who considered it a positive and 37% who said it didn’t make a difference to them either way. Independents said they were turned off by it and he’s gone from leading with them by 6 points in July to now trailing by 4 points.
Unless, of couse you're LINsane!
Otherwise, you pay heavy plice, Conglessman Holkstlah! No Happy Ending for you!
Guess that's just the way the (fortune) cookie crumbles.
[image via Wonkette]